Photographing Jewelry for Online Auctions

Tip! Finally, take not of all the other expenses that is related to your jewelry making. This could include the rent of the stall in the trade fair you joined, or the website maintenance expenses, or the telephone charges you got from calling contacts.

I am still amazed how many photos in online auctions for sometimes quite expensive jewelry are too blurry and out of focus to let potential buyers see clearly what they are bidding on.

Would you bid hundreds or even thousands of dollars on a vague blob that is supposed to be a diamond ring?
Here is what you will need to take improved photos of your jewelry with your digital camera:

1. A tripod (holding the camera in your hand will introduce some blur!)

2. Two or three worklights with 100 W bulbs (can be found at a hardware store for under $10 each)

3. A translucent plastic storage box to set up as a “stage”, in which the object is placed on a display stand or jewelry bust

4. Several pieces of silky cloth as backdrops

You do not need to get a top-of-the-line digital camera with 5 Megapixels or more, but the camera should have a macro setting and should let you adjust the white balance to compensate for different lighting condition. Recharagable batteries are a must, as digital cameras go through batteries quickly, and you could easily spend a lot of money on batteries otherwise.

Tip! Some silver jewelry has a black antique look to cater to certain consumers. These items are processed by putting the jewelry into chemical solution to oxide the silver before polishing and the pricing is similar to that of high polished ones.

The plastic box setup, with worklights shining through the sides provides soft shadows, and you can use an extra worklight from the front or top when needed. Do not use your camera’s flash (it tends to make small objects appear flat), and set the white balance to the type of lighting you are using (see your camera’s manual). Some cloth (particularly the kind used for linings) in a nice neutral color (grey, light blue, etc.) makes for an attractive background.

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These tips should improve your auction photos, and best of all, they do not require a large investment.

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Pamela Bruce lives in Austin, TX. She has been beading since her teens. She is the owner of Love Beads Unlimited and sells the bead jewelry she designs and creates at http://www.lovebeadsunlimited.com

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